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← Posteral universeMedia kit 2026

BARISTA. CREATOR. ENTREPRENEUR.

Paulo
Posteral.

Coffee is the beginning.
The conversation goes further.

From the La Regence counter to a world of recipes, stories and new ideas. Shall we create the next chapter together?

Paulo Posteral preparing French press coffee
Andradina, SP · Brasil
2006 → 2026A life in coffee.
Respeita o grão.
Discover my world
158,145Instagram followers
20 yearsin coffee, since 2006
536profile posts

Instagram checked on October 17, 2026 via Windsor.ai. Figures are a snapshot of that date.

Paulo Posteral working with his coffee collectionFROM THE COUNTER TO THE WORLD

THE PERSON BEHIND THE CUP

Real experience.
Endless curiosity.

I’m a barista, coffee roaster and founder of La Regence in Andradina, Brazil. For two decades, I’ve worked to turn coffee into an experience people want to share.

My background in Computer Science met coffee along the way. Today I create recipes, teach, build digital projects and use AI to bring new ideas to life. Faith and people remain at the centre.

Read my story

Personal archive photographs with AI-assisted treatment. Landscapes and cup are Posteral Universe illustrations.

CONTENT ROOTED IN PRACTICE

In the feed. In the cup.
In everyday life.

Recipes to try at home, straightforward technique and stories passed from hand to hand.

Public likes and comments checked October 17, 2026 via Windsor.ai. Original post covers; each card opens the video on Instagram. Results vary by content.

100

Coffee shop recipes to make at home.

A series bringing the coffee bar experience to the kitchens of the people who follow along.

Explore the series

STORIES THAT TRAVEL

Beyond the Instagram.

R7Dose de Cafeína
PRESS · SEP 27, 2026

Affogatomisù

My creation, my story and respect for coffee in a feature by Lilian Trigolo.

Read the feature
9M+

views on a paçoquita coffee video, according to Paulo’s account published by R7.

Historical milestone cited in the feature.

THE NEXT CHAPTER

Your brand has
a place in this story.

Coffee, food, equipment, lifestyle and technology. The best partnership starts with an idea that fits the people on both sides.

Content with your brand

Recipes, Reels, stories and demonstrations by someone who works with coffee every day.

Reels · Stories · UGC

Experiences that connect

Workshops, events, classes and special projects that bring your brand closer to people.

Events · Workshops · Collaborations

Ideas beyond the cup

AI-assisted creativity, digital experiences and projects connecting coffee, technology and community.

Creativity · Technology · Projects
Philips Walita
Previous advertising work

Home espresso demonstration.

View work

Work listed as portfolio history; it does not imply a current contract. Scope, fees, exclusivity and usage rights are agreed for each proposal.

A GOOD IDEA DESERVES A COFFEE

Let’s make
it happen.

Tell me about your brand, idea, format and timeline.

Propose a partnershippauloposteral@hotmail.com
@pauloposteral

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