Ideas without orbit.
Creativity with direction.
Learn to turn a good question into a project worth bringing to life. AI, a critical eye and a cup beside you.
12 written lessons · 4 modules · at your own pace
From idea to project.
Briefs, creative direction, responsible automation and a final campaign for a fictional café. Every lesson includes practice, a prompt and a question to test your judgment.
Your next idea starts here. Create an account to save your progress.
Access my accountThink before you ask
Briefs, quality criteria and useful instructions for working with AI.
- 01
A brief that helps you decide
Turn a vague request into a goal, context and criteria that guide useful work.
- 02
Evaluate before you generate
Build a quality rubric, compare responses and recognize what needs human review.
- 03
Prompts with context and boundaries
Build reusable instructions, handle missing information and refine one variable at a time.
Create with direction
Brand voice, visual direction and stories that can be produced.
- 04
A voice that respects the brand
Translate personality into language choices and adapt the message between Portuguese and English.
- 05
Visual direction with intention
Plan composition, light and references to create images that support a message.
- 06
From concept to storyboard
Organize a short narrative into practical scenes with pacing, sound and accessible alternatives.
Build trust
Reviewable automations, traceable knowledge and careful data handling.
- 07
Automations that know when to stop
Define inputs, states, review and recovery before automating a task.
- 08
Knowledge grounded in sources
Build a small knowledge base, preserve where facts come from and answer clearly when something is missing.
- 09
Privacy in practice
Minimize data, use fictional examples and define access and deletion in the workflow.
Apply and demonstrate
A fictional coffee campaign, from the brief to presenting the result.
- 10
Project: the bean campaign
Structure a fictional coffee campaign with a hypothesis, a clear offer and an evaluation plan.
- 11
Produce, review and assemble
Create copy and a visual plan, review the complete set and prepare a package for evaluation.
- 12
Evaluate and present the project
Compare your work with the brief, record limitations and turn the review into a next step.
The next destination is yours.
The first lesson is open. The complete course is part of Posteral Club. External AI tools may have their own plans; those costs are not included.